Background / Objective:
The campaign aim to promote Link’s Park & Dine mobile app during the Chinese New Year through communicating the ease of app providing drivers access to real-time parking information and diners can avoid restaurant queue.
An instant video format was chosen to deliver both the TVC video clip and key message with a Chinese New Year tag line. Audience can click into the advertising banner to view the full video clip or directly download the app right away to experience.
Besides, Link also utilized Hotmob Banner Network to extend reach, and promote the app via Hong Kong real-time event news provider “Timable” Event of the Day feature, plus using LINE Free Coins to arouse more app download.
Instant Video Pop Up, Maxi Banner, Event of the Day on Timable
Feb 1 – 7, 2016
Headline Daily (iPhone, Android), Banner Network (iPhone, Android), Timable (iPhone, Android, WAP, Website), LINE Free Coins (Android)