Background / Objective:
Caltex Hong Kong has rolled out a redemption promotion partnered up with Transformers – “True Power From Within”, which aims to attract car drivers with action-packed rewards via fueling up Techron® gasoline in Caltex. The petroleum brand is bound up with one of the most prominent scientific film series in the campaign, and thus greatly building brand eminence.
“True Power From Within” campaign employs advertorial format in Hong Kong Movie to seamlessly liberate power and rigidity in its video content that delineates how Optimus Prime and Bumblebee break through the encirclement thanks to energy furnished by Caltex’s petroleum. The native ad format incredibly packs the redemption promotion into a Transformer movie poster amid the recent release of its new film, drawing audience to click into Caltex’s official website, and see how two brands resonate with each other. In this way, both brands’ awareness has been synergically boosted as if with supersonic speed.
19 – 25 Jun, 2017
Hong Kong Movie (iPhone, Android)
Client: Caltex Hong Kong
Media Planning: MEC