Background / Objective:
The Mandatory Provident Fund Schemes Authority (MPFA) launched a series of videos in the form of TV programmes on their YouTube channel, named “MPFA TV”. The videos are presented just like any other finance programme on TV. They star Brian Thomas Burrell and Corinna Chamberlain to introduce complicated MPF topics in a light-hearted yet easy to digest manner.
The promotional videos are 30-second long making it easier to deliver rich information to audience via digital platforms. The videos were strategically distributed through Hotmob’s First View Video Network on premium brand safe publishers with high viewability metrics.
First View Video Interstitial
12 – 25 Feb, 2018
HK Toolbar (Phone, Android)
Mandatory Provident Fund Schemes Authority (MPFA)