Background / Objective:
Ocean Park has introduced their first ride with VR – The VR Mine Train at this Christmas! Equipped with a VR headset, the visitors can go through a rainforest adventure, dive into the ocean, fly as a bird in the sky, and even travel amid a robotic world! The roller coaster’s natural G-force hastens another vista for people on the ride with realistic feeling and experiences in virtual scenes.
The advertorial format in Hong Kong Movie has been adopted in this campaign to exaggerate its video content delineating how much thrill the ride can bring to visitors thanks to virtual reality. The native ad format seamlessly injects cinematic feeling into the advert which is decorated as a movie trailer on the third position. Users can experience the full video in its detail page, and click into Ocean Park’s official website as landing page.
11 – 17 Dec, 2017
HK Movie (iPhone, Android)