Wondering how to effectively generate sales leads and grab consumer interest? Toyota Hong Kong picked up the good stuff from our partner messaging solutions consultancy, Sanuker, to integrate bots into its social messaging app and boost audience engagement.
How does it work?
User attention is grabbed by a dipaly banner and driven by a call-to-action for a test drive, and invited to interact with Toyota Bot in the social messaging app and starts a series of questions with the bot, and interactivities, leading to actions such as test drives, brochure requests or other enquiries.
Why is it so effective?
Quite simply targeted scale and interactivity on a personal level. To be able to engage with and increase consumer awareness, it takes a little more effort than just a display push campaign.
Sanuker’s messaging bot, Stella, is an A.I. who connects customers and brands. She generates and captures leads through chatbot messaging. Helping brands to raise awareness, drive customer engagement, influence user actions and capture sales leads.
The overall campaign achieved a striking 10% CTR versus *Hong Kong average CTR at 0.6%. Meanwhile, over 20% of users are converted into sales leads through this campaign.
What’s more? The campaign attracted almost 2 times of post reach on social media comparing to average posts under the same media buying budget.
* According to 2016 Asia-Pacific Facebook Advertising Benchmark Report by Nanigans
Looks tempting isn’t it?
Why need a second thought? Contact our dedicated Hotmob reps now by email [email protected] or call 3526 0241 to inquire and get a quotation for your next campaign.