Background / Objective:
Discover Audi’s all-new R8 where no car has gone before. As the new sports car debut in Hong Kong market, Audi looked for a creative and exciting way to exhibit the powerful engine of the R8 that derived from the R8 LMS race car.
It is what the new video ad format is being named, Video First. Audi is the first in market to launch its brand new R8 sports car in an immersive vertical video format that would make one’s jaw drop. Audience not only see the vertical video first thing on screen, but the immersive video actually making one feels the thrill, the great vibe and energy that transmitted through the glass panel to the window of one’s soul.
“The vertical form largely enhanced how much a video can be presented on a smartphone screen comparing to landscape video which is bounded by the width of a mobile device”, commented by Vice President of Hotmob, Karen Leung. “We are delighted that Audi showed its initiative to adopt Hotmob’s latest and cutting-edge technology to make this happen.”
Mar 28 – Apr 3, 2016
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