Background / Objective:
Arome launched its new Ginza style strawberry cake at the start of 2016. The campaign specifically targeted at female beauties who loves Japanese strawberries cake that stimulate one’s taste bud.
The campaign adopts instant video which auto plays the promotion video (muted) together with a call to action banner that directly links to Arome homepage and the full version TVC on Youtube.
Instant Video Pop Up
Jan 1-24, 2016
Hong Kong Toolbar (iPhone, Android)