Video is the trend
Video has become one of the most popular digital ad formats on mobile in 2016 as seen on Facebook and Snapchat. Various pioneering video ad formats rolled out by Hotmob this year, like Interscroller, Instant Video Pop Up and Click to Video are proved to be highly engaging and appealing to viewers’ interests. These new video ad formats offer great visual communication to viewers through audio, sight and motion all in one mobile creative.
Visual is the way
A simple and attractive graphic design would provide viewers instant pleasure and contribute to the success of a mobile campaign. A mobile ad design that adopt a minimalist approach instead of making it visually cluttered would help viewers to easily figure out the focal point of the ad. Through use of adequate spacing, positioning of elements, highly contrasting colours and clearly readable typography could raise the possibility of capturing viewers’ sight.
Call-to-Action is the key
An effective call-to-action button could make a positive influence to mobile campaign performance. In order to grab user’s attention and entice them to click, it is worthwhile to give some forethought on what action is intended. “Learn more” or “Get free sample” are are mostly used to encourage audience to perform different acquisitions.
Hotmob’s recent mobile campaign – “Kronenbourg 1664 – Carlsberg Street Party” demonstrated a good example. Instead of asking audience to “Get more details” on the event, the mobile ad is transformed into an invitation with a “RVSP” call-to-action to invite users to join the event.