With tons of data available and easily accessible via digital marketing analytic tools, choosing the right metrics to monitor for your campaign can be daunting. Here is listed out 8 major metrics that are paramount to a digital marketing campaign success.
Website and Mobile Site Traffic
Take notice of whether there is a significant change to traffic volume against pre-campaign launch date. Both website and mobile site traffic can provide insight on how marketers can effectively structure and plan their digital marketing content, as a result improving customer engagement. The number of unique visitors can give you an idea on whether a particular digital marketing technique is effective or not.
By knowing which sources or what particular sets of keywords which brought the traffic to your site or mobile site can provide insight as to what topics or keywords attract the user’s attention to click into your mobile marketing campaign.
Click Through Rate (CTR)
Most of us know that Click Through Rate measure rate of total number of clicks over total number of impression. The higher the CTR, the better the quality scores of your digital marketing campaign, as the cost for per click would be much lower.
Conversion Rate (CVR)
Conversion rate is how many website traffic is converted into business leads, which is a valuable and tangible metric that defines your digital marketing success.
Average Pageviews per Visit & Average Time on Site
Being able to drive good traffic to your website is one of the most important components in your digital marketing campaign, and so as to how well you entice them to stay longer to digest your content. The more number of pageview is generated from each website visit, and the longer you can keep your potential customers on site, the more chances for engagement with website visitors and convert them into leads or paying customers.
Rate of Return Visitors
The success of a digital marketing campaign not only measures by pages views or the amount of traffic that is generated from the website, but also the rate of return visitor or loyal customers that keep coming back for more interested contents. By knowing the rate of return visitors can provide you insight on how to improve your content to entice website visitors who have not converted yet as leads or paying customers.
Return on Investment (ROI)
It makes sense to use return on investment (ROI) as measure of a digital marketing campaign success. For an apparent reason that if marketing effort draws website traffic and eventually converted into new paying customers. This metric also helps marketers to identify which part of the digital marketing campaign is driving sales and revenue and which part requires further improvement.
Cost To Acquire A Customer (CAC)
The total of marketing and advertising costs for a particular period over how many new paying customers were generated during that period defined the cost for acquiring new customers. The results might not provide a very accurate calculations, however it offers a good insight on how effective and successful of the digital marketing campaign is.