Hotmob Sponsors the mCMO Conference on Nov 11

The mCMO Conference which aimed at exploring creative marketing strategies beyond ways of traditional marketing mix, was held at Hong Kong Productivity Council on November 11. The half-day conference invited 12 speakers to present their views on the development of mobile marketing in Hong Kong. They were marketers and mobile channel professionals, including mobile operators, innovative application providers, mobile device makers and interactive advertising agencies.

Mr. Johnny Wong, Director of Hotmob Ltd, was one of the speakers to share his views on successful showcases and how mobile marketing can reach target customers. Jointly organised by The Hong Kong Association of Interactive Marketing (HKAIM) and Hong Hong Productivity Council (HKPC), the conference was successful, arousing high awareness on mobile marketing among the delegates. About 200 delegates attended the Conference and exchange their experiences on the latest mobile tools, best practices and different ways in generating qualified sales leads.