Hotmob Partners with Green Peace to firstly launch Mobile Donation Campaign

Hotmob Ltd, the pioneer in mobile marketing, is pleased to announce that the Company has partnered with Greenpeace, a global organisation that focuses on protecting our planet's biodiversity and environment, to roll out fund donation campaign through mobile technologies. The campaign is exclusively launched through 3 Hong Kong, the mobile operation arm of Hutchison Telecommunications Hong Kong Holdings Limited. This partnership enables customers to make charitable contributions with their mobile phones in a way that is convenient, secure and innovative.

Greenpeace is a global organization that stands for positive change through action to defend the natural world and promote peace. The organization has 2.8 million donors all over the world, with presence in 40 countries. To let new donors to support Greenpeace’s activities conveniently, the organization and Hotmob roll out mobile donation campaign, enables supporters to make charitable contribute through SMS push and mobile WAP Portal anytime everywhere. From now till January 2010, 3 Hong Kong subscribers can simply send a blank SMS to short code 508509 and make a $20 donation. They can also logon to “Green Peace” under the “Lifestyle” section of 3 Hong Kong’s WAP Portal “Planet 3”, and opt for donation amount of $20, $50 or $100. The donation, to be automatically charged to their mobile phone bills, will go to Greenpeace for the stop of climate change, protecting the forest, safeguarding food safety and working against toxic chemicals pollution.

“Greenpeace is a forward thinking environmental organisation. We are pleased to see that she can adopt mobile donation for fund raising. The advantages of mobile donations are their immediacy, ease-of-use and most importantly, environmental protection. We expect more charity organisations will follow,” Mr. Johnny Wong, Director of Hotmob Ltd, said.

He continued, “ Mobile marketing has become increasingly diversified nowadays. In addition to means such as mobile coupons, location based advertising, voting and SMS push, mobile donation is one of the latest ways to do with mobile campaign. With the launch of iPhone™ 3GS, Blackberry Storm and the G1 Android enabled phone, the industry is well-prepared for big screen challenge which give rooms for the growth of mobile marketing.”

Miss Miriam Choi, Direct Marketing Manager of Greenpeace China said,”Greenpeace is excited to be part of this new fundraising project. To maintain our independence, Greenpeace does not accept funding from governments and corporates; we rely solely on supports from individuals. This mobile donation campaign is an important first step for us to invite more public to support our works. It also opens up a new 2-way communications channel, with which we are able to communicate the urgency of our climate change campaign works to the public in a more direct way that allows instant feedback from the audience. With this mobile fundraising project as a starting point, Greenpeace is looking forward to even more wider use of mobile communications to Hong Kong public, for example, collecting public’s ideas to stop climate change.